Joico Defy Damage Protective Shampoo

It is for bond-strengthening and color longevity. With a rich, luxurious lather, this gentle daily cleanser protects hair both in the salon and at home with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color. The results are shiny, smooth, clean strands, wonderfully resilient and healthy. This rich, sulfate-free shampoo gently cleanses away impurities while helping boost hair’s natural defense against all types of daily damage.

Application In-Salon: For gentle cleansing at the back bar. At Home: Gently removes dirt and build-up without roughing the hair cuticle.