Joico JoiFull Volumizing Shampoo

This richly lathering shampoo sets the scene for plush, long-lasting fullness that gently whisks away the oil and dirt known to weigh down fine hair.

Why this Shampoo will be loved: Unlike other cleansers that strip hair of moisture along with the oil and dirt, JoiFull Volumizing Shampoo leaves strands clean with a sheen –uniquely nourished and ready for extraordinary body with a natural feel. • Rich lather gently but thoroughly cleanses the hair • Adds instant lightweight body • Fuller, thicker airy volume • 24-hourstyle retention* • Instantly adds shine